Being a native Orlandoan, I’ve always had mixed emotions about the Orlando Magic. Don’t get me wrong, I will always support my home team, but the Magic never felt like my home team. Orlando has become a transplant city. People from all over the world come here to see that magical place where the mouse lives. Or they relocate after spending a lifetime up north. Very few people know or understand the history of this City Beautiful, but Nike has taken the time to help those who are interested, understand.
With the new addition to their family of uniforms, The Orlando Magic unveiled their new City Edition Jersey back in November. The first thing I thought of when I saw the basketball uniform, was “wow, they changed the entire color scheme.” After getting past the shock value of an Orlando Magic jersey not being blue or white with stars or stripes, the jersey instantly made me think of the things this City Beautiful is known for.
The reality of this orange jersey did not disappoint. Instead, it exceeded expectations. The uniforms, which pay homage to Central Florida’s ties to the citrus industry, feature a dark gray base with orange lettering and trim. As the NBA stated, “From its very early beginnings, orange has been a part of Orlando â€“ from sunshine to orange groves to Orange County to Orange Ave., it’s the color thread that intertwines the fabric of this city, its people and this team”. The minimalist design, with the simple “ORL” abbreviation on the front, definitely stands out among the other uniforms in Orlando’s lineup.
From My Perspective
In their partnership, Nike and the NBA have taken marketing through sports and of sports to a new level. Nike has given the NBA a face-lift on the court and the talent. With new City Edition uniforms coming each season, the NBA is staying fresh and relevant in the minds of consumers, while also giving fans a tangible and emotional connection to their city and their favorite teams.
What are your thoughts on this season’s Orlando Magic City Edition uniforms? Will you be buying a jersey to represent your city and your home team?